Zaki Abushal

30/06/2010 Author: Zaki Abushal

Size isn't everything as investors look East

You would imagine that there are too many hedge funds and too many investors for them all to know each other.

Not according to one service provider, which earns its fees profiling and matching investors with managers. “Everybody knows everybody, but everybody doesn’t know what everybody does,” the company’s CEO told HFMWeek, during a cap intro event in California last week, hosted by boutique prime broker Lighthouse Prime.

Everybody might know everybody, but a more important question is how many of those investors, the larger ones in particular, are even interested in the smaller managers? Historically, hedge funds below a certain size don’t even appear on the radar of endowments and pension funds, leaving the smaller funds to search out the smaller investors.

However, this investment approach may be changing. Asia is home to a new breed of exciting-yet-small managers, and larger investors wanting exposure to the region are having to consider dropping their AuM requirements if they want access.

In the US, a leading university endowment has already invested in a manager with less than $200m under management, after it lost a significant portion of its assets through non-performance-related redemptions. Investors may think they know every manager, but they’ve really only scratched the surface.

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