18/08/2010 Author: Shannon Hawthorne

What's in a name: Starwood Capital

Volatile markets, demanding investors and the frustrating inability to shake the label of financial industry ‘bad guy’; it’s fair to say that hedge fund managers don’t have the most relaxing of jobs. Even those rare moments of downtime are flecked with work-related blackberry messages, compliance calls and the need to brainstorm with peers.   

It was probably on a rare night off back in 1991, then, that fund managers Barry Sternlicht and Dan Stern stopped at a friend’s house in Aspen, and climbed into the hot tub – an act that proved to be a moment of inspiration for the pair who decided then and there then that Starwood, the name of their friend’s property, would be a perfect name for their new joint enterprise.

Such tranquil times must now seem like a very distant memory for the pair, who are said to be striving to escape from the luxury hotel sector, while the debt of the firm’s Louvre Group subsidiary now stands at over $2bn, according to reports.

Starwood Capital has total assets under management (AuM) of $25bn with offices in six regions: US, London, Paris, Luxembourg, Mumbai and Tokyo.

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